It’s been a wild few days. And it’s going to get wilder.
Hopefully you’re living a normal life and looking forward to getting away from it all for a bit. Well, our old friend Justin Reid of TripAdvisor agreed to come on the show to talk about whether any of that travel can really be sustainable - and whether consumers would actually pay a premium for more sustainable options.
I probably went a bit easy on Justin because I’ve known him for nearly 15 years since he was at VisitBritain and became my first UK customer at the software startup I worked at. But for those trying to undermine climate policies, travel is as easy to demagogue and conspiracy theory as “WEF Great Reset trying to make you eat bugs instead of beef burgers”. “They are trying to take away your family sun holidays” is usually pretty high up in the litany.
Pre-butting that is important.…
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