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G, ENSO Tyres CEO: Speaking from the heart
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G, ENSO Tyres CEO: Speaking from the heart

Earthshot Prize finalist and UK climate tech startup founder talks how the prize has opened up new opportunities

Welcome back to Wicked Problems. Did we bite off more than we could chew this year? Ask us after the Chouchou and mince pies are gone.

Our attempts to try out some Icelandic did not go well - so in this conversation with ENSO Tyres founder and Earthshot Prize finalist Gunnlaugur Peter Erlendsson, we respected his wishes and probably avoid prosecution in Iceland by just calling him “G”.

In this conversation with

, G:

  • discusses the importance of open-heartedness and inclusivity in shaping a positive future.

  • reflects on his experiences at Earthshot Week and, highlighting the value of speaking from the heart in decision-making. He even takes us behind the sceiense during the process.

  • discusses Prince William’s nomination of ENSO for the Earthshot Prize for the company’s work on reducing air pollution and the significance of that recognition.

  • drops hints on whether he might be lured to sunny California by the IRA.

  • emphasizes the power of connecting with people genuinely and openly, advocating …

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Wicked Problems
Wicked Problems - Climate Tech Conversations (Subscriber Feed)
A show about climate tech - the intersection of people, politics, technology, and capital that will help shape the future. And whether you'd want to live in it.